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Marketing-Cloud-Advanced-Cross-Channel Valid Test Notes - Marketing-Cloud-Advanced-Cross-Channel Free Test Questions

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q28-Q33):

NEW QUESTION # 28
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Content
B. banner
C. Product

Answer: A,B,C

Explanation:
* Einstein Web Recommendations Scope:
Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can be displayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
* What Can Be Recommended:
A . Product: This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
B . Content: Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
C . Banner: While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
* Why A, B, and C Are Correct:
Flexibility: Einstein Web Recommendations are flexible and can be used to promote various types of assets.
Personalization: The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

NEW QUESTION # 29
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A. Einstein Engagement Frequency
B. Einstein Scoring
C. Einstein Copy Insights
D. Einstein Content Selection

Answer: A

NEW QUESTION # 30
What are the functionalities of ad studio. Select multiple.

A. facebook advanced match.
B. myspace user match.
C. linkedin user match.
D. tiktok user match.Ez
E. Iinkedin Company match.

Answer: A,C,E

Explanation:
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
* A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.
* B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.
* C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.

NEW QUESTION # 31
What does Einstein copy Insight take into account, (Select 3 answer)

A. Frequently used phrases in subject line
B. emotional tone of subject line
C. engagement data
D. spelling and punctuation errors

Answer: A,B,C

NEW QUESTION # 32
What is the most frequent option to refresh an Advertising Audience?

A. Monthly
B. Daily
C. Hourly
D. Weekly
E. BI-weekly

Answer: A

NEW QUESTION # 33
......

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